Ten years ago, we set out to build more than a business. We set out to create wau! – an experience of excitement, astonishment and exuberance. From the very beginning, we insisted that value had to be real: determinable, distinguishable and sustainable. That simple conviction has shaped every decision since 2015 and still anchors the way we serve, build and grow today.
A decade on, we can say, without fanfare but with genuine gratitude, that we’ve surpassed the dreams and goals we originally set for 2030. Doing so five years early wasn’t about shortcuts or slogans; it was the compound result of clients who trusted us, people who showed up, partners who thought differently with us and shareholders who backed us long before the scoreboard did. For that we are truly grateful.
We see you! We back you! We salute you!
What does “where we are today” look like? It’s clarity of purpose and breadth of capability. Our vision remains constant: to empower every person and organisation with the cash‑flow management tools that optimise your return on investment. In practice that means meeting clients where they are, integrating with how they work and designing for measurable outcomes. It means challenging conventional thinking and choosing best‑of‑breed when it’s better for the client, not just more convenient for us.
It also looks like growth with intent. Over the past 2 years we expanded leadership capacity in Gauteng, strengthening our presence across key regions and accelerating our journey to become a truly South African brand. That step was never about geography alone; it was about bringing the wau-experience closer to more clients while holding true to the standards that define us.
If you know me, you know I’m unapologetically fixated on cash flow. I’ve said for years that “cash flow is the fuel that keeps the wheels of business turning”, and that you should never take your eyes off of it. That lens keeps us practical. It pushes us to identify drivers, automate the routine and focus our clients’ resources on what actually moves the needle. It’s why cash flow, and the decisions that shape it, will always remain front and centre for wauko.
Culturally, we double down on interdependence. Independence is useful; “interdependence” is powerful. The best outcomes appear when specialists collaborate across disciplines, and when we open the door to partners who bring complementary strengths. That’s as true within our team as it is in the way we co‑create with our clients.
All of that momentum now converges in what we call wauone. wauone is an integrated way to access ten disciplines in one place: cash, funding, FX, payments, treasury, financial management, compliance, payroll, people performance and technology. wauone closes the last 20% we’ve felt for years: connecting your systems and ours, embedding controls, and streamlining workflows and automation so value lands faster and more reliably. It’s designed not only for businesses, but also for entrepreneurs, shareholders, individuals and families who want to protect what they’re building and align it with a long‑term, purpose‑led vision.
And because momentum loves a first step, we’re introducing waupay as the opening chapter of the wauone journey. waupay is purpose‑built to simplify and control high-volume and low‑volume payments with the governance that today’s environment demands. It is a practical expression of what we believe: less friction, more control, better outcomes.
So, where are we today? We’ve proven that wau! is not a moment, it’s a method. With wauone, we’re ready for the journey to start delivering that method with even greater integration, speed and certainty.
Thank you to every client, colleague, partner and shareholder who made this moment possible. The next chapter is already in view, and we’re building it, together.
If this message resonates with you, or even challenges you, I’d love to hear your thoughts. We grow better, together. Pieter le Roux on 021 819 7816 or pleroux@wauko.com.

