Although the above traits will surely assist you on your road to success, there is one attribute that I found is always present in great leaders and in businesses that have attained a sustained level of success… Consistency.
why would consistency be so powerful?
The answer is because it creates stability and certainty that in turn cultivates trust, respect, and loyalty, whether it is a personal relationship, a client, a service provider, a product supplier, an employee or any other form of relationship… Trust, respect and loyalty not only enhance the longevity of relationships, but allows each person or organisation involved to grow and achieve more (many times without any limitations).
Once you have consistently earned trust, respect, and loyalty over a prolonged period of time, you and/or your business will establish a reputation that will become very important in creating sustainable success.
things to consider on your road to consistency
Considering this, I am going to explore a few elements of an organisation to show you why consistency is a key ingredient to becoming a successful leader and/or business:
Consistency helps employees feel secure about their responsibilities, the demands of their job and builds trust. Without a consistent work environment, employees will continually be second-guessing everything. By consistently nurturing your passion for your business, whether it is through hard work, enhancing the skills and knowledge of your team and/or celebrating successes, you will be able to create an engaged workforce that will follow you into any battle! Consistency thus plays an important part in embedding values and company culture as explored by Rici van Schalkwyk in more detail in her article published a few months ago.
Trust, respect, and loyalty is earned, so you may have to spend weeks, months or even years proving that you’re dependable. Once you’ve earned your colleagues’ trust, your consistency will continue to command respect as long as you manage your responsibilities faithfully.
Consumers of your product or service require assurance that the products and/or services being sold to them will live up to their expectation and specifications. Clients expect the same quality each time they make a purchase and/or experience a service. This is because most repeat purchases are based on experiences the clients have had with your organisation in the past. Clients base their expectations on their previous experiences, which means it is the organisation’s responsibility to deliver the same level of service and/or product quality or beyond to ensure client satisfaction.
There is only one way in which you can ensure the quality of your products and service delivery will be the same each and every time… it is by consistently ensuring all of your employees maintain the same standards, abide by the same policies and procedures, and use the same processes, practices, and systems to perform their functions at the required level.
Leaders should also keep in mind that it is not just the product or service that needs consistency, but the overall client experience. This combines all interactions with your business, including communication. The only way clients can be expected to invest their money, time and effort into a product or service is through collaborative and transparent interactions. Most clients are very perceptive, and they pay attention to every small detail, which means that your organisation cannot afford to compromise on a single component of the client experience. Clients expect the same level of quality during each stage of the customer experience. If an organisation consistently pays attention to detail and offers high quality services, it will result in long-term and mutually beneficial relationships.
In my previous article, “the war on integrity and ethics”, I provided my view on integrity and ethics, with a focus on my personal journey and the massive importance both of these should play in business. The principles of integrity and ethics form part of my core values and is also entrenched in the value (or belief) system of wauko. In my article “build and grow to succeed” I explore why your beliefs (or values) and the consistent application thereof is so important in building a successful business.
At wauko we assist any business (big or small) that is ready and willing to grow; in understanding their purpose, defining their strategy, and by designing and implementing an efficient cash flow cycle that is executed with consistency to support it! We become an extension of your business that helps you to embed consistent processes and achieve consistent results on your journey to success!